GoodTal

Project Overview

GoodTal is a B2B platform that connects businesses with trusted developers and service providers. The platform helps users search and discover companies that specialize in software, mobile app development, and other IT services. With verified client reviews and detailed provider profiles, GoodTal enables businesses to make well-informed decisions when selecting the right partners for their projects.

My Role

Lead UI/UX Designer

Key Contributions

• User Research

  Conducted research to understand the pain points of both businesses seeking developers and companies looking for clients.

• UI/UX Design

  Redesigned key user flows for searching and comparing service providers, focusing on ease of use and efficient decision-making.

• Design System

  Developed a comprehensive design system that ensured consistency and scalability across the platform.

• Prototyping

  Created interactive prototypes to test new features such as provider search filters and user reviews.

• Collaboration

  Worked with product managers and developers to integrate features that met both business and user needs.

Impact

The redesign improved the search functionality and overall usability, increasing platform engagement by 25%. Vendors saw a 20% boost in profile visibility, while businesses benefited from a more intuitive browsing experience, allowing them to make faster, more confident decisions.