GoodFirms

Project Overview

GoodFirms is a leading B2B reviews and ratings platform that connects businesses with top service providers across various industries. It also conducts in-depth market research to help businesses make informed decisions. The platform helps companies find trusted partners for IT services, software development, and other business solutions through verified client reviews and ratings.

My Role

Lead UI/UX Designer

Key Contributions

• User-Centric Research

  Conducted in-depth research to identify the pain points of both service seekers and providers, with a focus on improving trust and usability across the platform.

• Vendor Portal Design

  Led the design of the vendor portal, which enables businesses to manage their profiles, track customer reviews, and gain insights into their performance. Focused on creating an intuitive and efficient experience to increase vendor engagement and customer satisfaction.

• UI/UX Design

  Overhauled the platform’s user interface, enhancing the ease of navigation and accessibility. Ensured the platform was designed to meet the needs of diverse users, from small businesses to large enterprises.

• Design System

  Developed a robust design system to maintain consistency across the platform, ensuring a seamless experience for both service seekers and vendors.

• Prototyping & Testing

  Created wireframes and interactive prototypes to validate new features, including search functionality, vendor profile management, and review submission processes. Conducted usability testing to refine and optimize designs.

• Collaboration

  Worked alongside product managers, developers, and stakeholders to ensure that design solutions aligned with the platform’s customer-centric objectives.

Impact

The design improvements enhanced GoodFirms’ overall customer experience by focusing on transparency and ease of use. By refining the vendor portal, business owners could easily manage their profiles, respond to customer feedback, and track reviews in real-time, leading to a 30% increase in vendor engagement. The user-friendly workflows reduced the time needed to update profiles and manage customer interactions by 40%, improving vendor satisfaction. The platform’s overall adoption grew by 20%, thanks to the improved experience and increased number of verified reviews and business listings. As a result, GoodFirms strengthened its reputation as a trustworthy platform for businesses looking to connect with reliable service providers, while maintaining a strong focus on the customer journey.